For years, astrology was the ridiculed symbol for esoteric klimbim, with which one is particularly good at tricking older women out of their money. But those days seem long gone, because nowadays you can hardly pick up your phone without being bombarded with zodiac memes and horoscope content. Why is astrology so popular with younger generations? And how is it that some love zodiac signs so much and others hate them so passionately? Our Hot Take on Astrology is in our current editorial.
Client: Canal+ Austria
Editorial: Theresa Ziegler
Motion Design: Stefan Lamprecht, Marlene Feichtenschlager
Agency: Kaiserschnitt Film GmbH
Thrifting, no money for food, flat share. Typical student, right? During her political science studies at the University of Vienna, the journalist Berfîn Marx noticed how widespread a “poor” lifestyle with a rich background really is.
Client: Canal+ Austria
Editorial: Sandra Vucic
Motion Design: Stefan Lamprecht, Marlene Feichtenschlager
Agency: Kaiserschnitt Film GmbH